Sirkularium Agency
Sustainability campaigns designed & run by sustainability experts
Sirkularium Agency connects brands with Indonesia's most trusted environmental creators. Every campaign is designed by sustainability specialists and measured on marketing and sustainability KPIs together.
Why it matters
Sustainability is a business imperative, not just communication
Consumer expectations are rising. So are the risks.
People are more aware than before
of Indonesian consumers say sustainability is more important today than two years ago, the highest share in Asia-Pacific.
Top drivers: increasing pollution and waste, and climate impacts.
Awareness shapes buying
of consumers expect companies to take the initiative to reduce their environmental footprint.
Consumers trust and support brands that demonstrate real, measurable sustainability action.
Campaigns are not as simple as they look
of consumers would stop buying from a company found guilty of greenwashing.
Greenwashing can backfire
- Loss of trust
- Negative word of mouth
- Drop in sales and brand value
- Media and regulatory scrutiny
Sustainability is both an opportunity and a risk. Campaigns run by sustainability experts stay credible, effective, and safe for the brand's reputation.
Source: NielsenIQ 2023, Growing Importance Placed on Sustainability in Asia-Pacific
The creator
Why Pandawara Group?
More than a creator, a national environmental movement.
Born from real action, powered by youth, and trusted by millions. Pandawara turns awareness into action and inspires people to create change.
Why brands choose Pandawara
Authenticity
Built on real environmental action, not scripted campaigns.
Credibility
A trusted voice dedicated to waste and sustainability issues.
Mobilization power
Turns online awareness into large-scale community participation.
Earned media magnet
Cleanup activities consistently draw wide media coverage and social amplification.
Purpose driven
Focused on long-term behavior change and a cleaner Indonesia.
Pandawara doesn't create campaigns. They create movements.
Key digital performance, last 365 days
All content strictly focuses on waste management and sustainability issues.
Figures are the published track record of the creators in the network, led by Pandawara Group.
The problem
Why most sustainability campaigns underperform
Sustainability is now a brand mandate, but most campaigns behind it are still planned like ordinary product launches.
Generalist playbooks
Conventional KOL agencies treat a sustainability campaign like any other launch. Budgets buy reach, but the wrong creators and generic scripts leave credibility on the table.
The internal handoff
Sustainability teams ask marketing to build campaigns on their programs. Marketing wants to deliver, but rarely has a partner fluent in both campaign metrics and environmental substance.
Audiences can tell
Followers of environmental creators detect performative campaigns quickly. When a message rings false, the reputational cost lands on the brand, not on the agency that wrote it.
The difference
A specialist agency changes what a campaign can claim
The framework
One campaign, two ledgers
Every Sirkularium Agency campaign is planned and reported against two KPI sets at once. This is the Dual-KPI framework.
Marketing KPIs
- Reach and views
- Engagement
- Earned media value
- Brand lift and share of voice
Sustainability KPIs
- Waste recovered
- Participants and volunteers mobilised
- Communities engaged and behavior-change indicators
- Alignment with ESG and sustainability reporting
One report
A single campaign report that the marketing lead and the sustainability officer can each defend internally.
Services
Brands bring the objective. The agency handles the rest.
Campaign strategy and concepting
Campaign objectives translated into concepts grounded in real environmental issues and the client's actual sustainability programs.
Creator curation and partnership
Matching by topic authority and audience trust, not follower count alone. Includes negotiation and contracting.
Creative direction and production
Technically accurate storytelling. Scripts and content are reviewed by sustainability specialists so every claim holds up.
Execution, monitoring, and Dual-KPI reporting
Full campaign management with one consolidated report covering both KPI ledgers.
Creator network
Pandawara Group
Indonesia's leading environmental creator group and the most followed voice on waste and sustainability. A youth movement that turns viral action into sustained impact, from river cleanups joined by thousands of volunteers to campaigns that reach the national conversation.
Pandawara Group has worked with national and multinational brands and institutions across FMCG, banking, energy, and telecommunications, and has been received by the President of Indonesia and the governments of Denmark and Japan.
Preferred agency access
Sirkularium Agency holds preferred terms with Pandawara Group: best rates and first-look availability. The network extends to other verified creators focused on sustainability topics.
Audience by platform
Content strictly focuses on waste and sustainability, with a loyal local audience and no political, gambling, or controversial affiliations.
Selected work
What a Dual-KPI campaign looks like
River restoration campaign
A seven-day activation pairing physical restoration with creator-led storytelling. The impact numbers and the reach numbers came from the same campaign, reported in one document.
Client details available in a private conversation.
How engagement works
From brief to Dual-KPI report
Brief
The brand shares objectives, audience, and any sustainability programs already in place.
Strategy and creator match
Sirkularium Agency proposes the campaign strategy, the KPI sets, and the right creators for the topic.
Concept approval
Creative concepts and scripts, reviewed for technical accuracy, are approved before anything is produced.
Execution
The agency manages production, publication, and activation end to end, with monitoring throughout.
Dual-KPI report
One consolidated report covers marketing results and sustainability outcomes, ready for internal reporting on both sides.
The specialist behind it
Led from inside the movement
Most KOL agencies are led by media buyers. Sirkularium Agency is led by a sustainability specialist who grew up inside Indonesia's biggest environmental movement.
Dody brings a decade of experience in the environmental sector and international development cooperation, specializing in circular economy and waste management. His work sits at the intersection of policy, business, and grassroots action, facilitating collaborations between government institutions, NGOs, and international partners.
He is affiliated with the movement behind Indonesia's leading environmental creators, having previously chaired its foundation, and advises government officials on waste management and circular economy through Sirkularium's consulting practice.
Start a conversation
Discuss your next campaign
Share the objective, or just the mandate you have been handed. Sirkularium Agency will come back with a direction within days, not weeks.
or email dody@sirkularium.com
Sirkularium Agency operates alongside Sirkularium's environmental consultancy, so campaign claims stand on real technical and policy work.
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